>While many other forms of traditional marketing have been discontinued or restricted, the digital world is thriving like never before.
>Here are some pointers to help you achieve your digital marketing objectives:
- Star-Clicks
- Timebucks
- Google ads
Tip 1: Create Content to Answer Your Users Questions
>The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
>You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.
Tip 2: Try New Marketing Tools
New programs and approaches are helping businesses achieve optimization and streamlined methods.
Consider using these digital marketing tools and platforms.
Tip 3: Focus on user experience
>According to Google, users show they prefer sites with a great page experience. By prioritizing user experience (UX) visitors are more likely to stay engaged on your website rather than on your competitors.
>The best and most engaging content always answers your users’ questions. If a user feels that they aren’t finding the answers to their questions, they’ll leave.
>You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.
Tip 2: Try New Marketing Tools
New programs and approaches are helping businesses achieve optimization and streamlined methods.
Consider using these digital marketing tools and platforms.
- CRMs — Customer Relationship Management Systems: Keep your contact, sales, and customer engagement process well managed.
- Analytics and reporting software — help you know exactly what kind of results you’re getting so you’re spending your time and budget on the right things.
- SEO optimization software — For example, if you are using a WordPress website you can use Yoast SEO or Rankmath. There are many others. We use a tool called Frase at Rocket Expansion as well to help us create great SEO-optimized content.
Tip 3: Focus on user experience
>According to Google, users show they prefer sites with a great page experience. By prioritizing user experience (UX) visitors are more likely to stay engaged on your website rather than on your competitors.
>To help businesses measure the user experience of their website, Google rolled out a new set of metrics not too long ago called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.
Tip 4: Update your website
>Don’t start the new year with an outdated or underperforming website. It takes .05 seconds for users to form an opinion about your website, so if your site has a poor user experience, isn’t mobile-optimized, has a high load time, is outdated, or isn’t being found on Google, then it may be time for a redesign.
Tip 5: Create self service options.
>People today want instant gratification. Create a great customer experience by providing resources and answering questions while customers and prospects are engaged.
>Knowledge base: Instead of waiting for support to reach back out hours (or even days) later to answer your consumers’ questions, create a knowledge base with the answers to commonly asked questions. Your knowledge base should include examples, pictures, explanations, links to additional resources, etc.
>Training videos: Create a library of how-to videos to help with customer onboarding and product education. HubSpot Academy is a great example.
Tip 6: Improve Your Online Presence With SEO
>Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.
There are really 3 main aspects to SEO:
>With successful SEO, you can expand your reach to new audiences and online communities dramatically. Attract them to your website where you can hopefully convert them to paying customers.
Tip 7: Take advantage of paid media
>With more people staying and working from home due to the pandemic, digital has become the least affected advertising medium, compared to radio ads, print ads, and billboards. Businesses are continuing to cut their spending on traditional marketing and are allocating their marketing budget towards paid media advertising to acquire more customers and compete with other businesses now sharing the same digital platforms.
Tip 8: Maintain Social media presence
>Although most small company owners recognize the value of social media, it is all too easy to overlook it during busy situations. Being realistic about the time you have for social media is one of the keys to sustaining your social media presence.
Tip 4: Update your website
>Don’t start the new year with an outdated or underperforming website. It takes .05 seconds for users to form an opinion about your website, so if your site has a poor user experience, isn’t mobile-optimized, has a high load time, is outdated, or isn’t being found on Google, then it may be time for a redesign.
Tip 5: Create self service options.
>People today want instant gratification. Create a great customer experience by providing resources and answering questions while customers and prospects are engaged.
>Knowledge base: Instead of waiting for support to reach back out hours (or even days) later to answer your consumers’ questions, create a knowledge base with the answers to commonly asked questions. Your knowledge base should include examples, pictures, explanations, links to additional resources, etc.
>Training videos: Create a library of how-to videos to help with customer onboarding and product education. HubSpot Academy is a great example.
Tip 6: Improve Your Online Presence With SEO
>Search engine optimization (SEO) is the art and science of getting found online through people searching for relevant terms in Google or other search engines.
There are really 3 main aspects to SEO:
- Researching what people are searching for in your industry.
- Writing valuable, helpful relevant content that answers these searchers questions
- Getting other websites to link back to this content
>With successful SEO, you can expand your reach to new audiences and online communities dramatically. Attract them to your website where you can hopefully convert them to paying customers.
Tip 7: Take advantage of paid media
>With more people staying and working from home due to the pandemic, digital has become the least affected advertising medium, compared to radio ads, print ads, and billboards. Businesses are continuing to cut their spending on traditional marketing and are allocating their marketing budget towards paid media advertising to acquire more customers and compete with other businesses now sharing the same digital platforms.
Tip 8: Maintain Social media presence
>Although most small company owners recognize the value of social media, it is all too easy to overlook it during busy situations. Being realistic about the time you have for social media is one of the keys to sustaining your social media presence.
>An out-of-date social media profile will not be useful to customers. If you just have time to manage one account, pick a platform that works for your company and stick to a posting schedule.
9th Tip: Automate Your Tasks
>Automation in the right areas can greatly increase the benefits of your digital marketing strategy.
>Here is a shortlist of some of the areas to consider automating:
- Marketing Email Automation
- Automated Notifications
- Automated Social Media Posts.
- Lead Flow Automation
Tip: 10 Review your strategy and budget.
>The coronavirus pandemic has changed consumer behavior and therefore changed the way we reach our consumers. Take a look at your marketing metrics from the past year to understand what worked and what didn’t work. Make the necessary improvements and incorporate the new strategies. Be sure to update your marketing budget to accommodate the tools and strategies needed.