•Increasing the number of people who read your blog is both an art and science.
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-It's easy to become discouraged and give up on blogging, but once you see the results, you'll realize it's worth it. A blog can have a huge impact on your business by attracting traffic to your site and assisting you in building a social media audience.
-The following are the best tested strategies for increasing readership and traffic to your blog:
1. Write more.
-According to studies, the more frequently you update your blog, the more traffic it will receive. Google prioritizes websites with fresh content, so update your blog at least twice a week if you want to get more attention from search engines.
2. Use social media to promote.
-Share each new blog post on social media platforms such as Twitter, LinkedIn, Facebook, Google+, and Pinterest. Social media sites can become some of your top traffic sources if you spend time cultivating your networks and sharing great content.
3. Improve your title writing skills.
-Your blog post titles are almost as important as the content itself. This is because titles influence whether or not potential readers will click and read more. Take note of the article titles that appear on magazine covers. They entice readers by making promises and providing solutions. Your readership will grow if you do the same.
4. Know your market.
-If your content does not adhere to a consistent theme, it will perplex your audience. Determine your target audience, what they want to read, and what messages you want to convey.
5. Include photos.
-According to studies, including photos in blog posts increases readership. A photo not only improves the visual appeal of the post, but you can also include keywords in the Alt Image tag, which improves search engine optimization (SEO) for your site. It's important to remember that you can't just take any photo from Google because you risk violating copyright laws.
6. Use keywords.
-When it comes to SEO, keywords are at the heart of it. One of the simplest ways to increase traffic to your website is to ensure that each page has a keyword strategy. Choose one key phrase for each blog post that you believe readers will use to find that post. Next, include that phrase in the post's title, the page's headline, at least twice in the page's content, in a featured image on the page, and as part of the page link.
-Keyword concentration assists Google in understanding what that page is about, which can lead to increased traffic from search engines.
7. Incorporate links.
-Include a link to another company's page when you mention their product or service in a blog post. Google appreciates outbound links on your site, and the company you mention may see your post and link back to you. Readers appreciate it when you include resources to assist them in finding what they're looking for.
8. Include social media sharing buttons.
-Make sure to include social sharing buttons for Twitter, Facebook, LinkedIn, and other major social networks at the top and bottom of your blog posts. Make it simple for readers to share your message.
9. Retweet previous content.
-Because we aren't all on Twitter at the same time, the majority of your fan base will miss it the first time you share a new blog post link. Repetition is key, and don't be afraid to share previous content. Readers don't mind when something is written as long as it remains relevant.
10. Invite guest writers to contribute.
-When other people write for your blog, you get more content that you wouldn't have gotten otherwise. As an added bonus, those contributors will share your content with their networks and may ask you to write for them, potentially introducing you to new readers.
11. Include a video.
-One of the many reasons that videos can drive more traffic to your site is that Google owns YouTube. Short videos that are both informative and entertaining can be used to supplement the written content on your blog.
12. Invest in marketing.
-If you believe your target audience spends time on Facebook, consider investing in sponsored posts on occasion. You can Boost a post and significantly increase its reach for as little as $10.
13. Organize giveaways.
-Create entertaining theme days, such as "Free Magazine Saturdays," in which your readers can win a prize by leaving a comment or sharing your link on social media. You can provide your own prizes or invite businesses to sponsor these promotions.
14. Make guest posts.
-Find other blogs that have a similar audience to yours and offer to contribute guest blog posts. If the site has a large audience, you can bet that readers will want to interact with more of your content.
15. Promote to your email list.
-Rather than creating entirely new content for your electronic newsletter, share the first paragraph of several recent blog posts and include a link to continue reading on the site. Because not everyone reads your blog every week, this will help get your subscribers invested in your blog.
>In addition to the suggestions above, the following 5 smart strategies will help increase readership:
- Use plenty of subheads, bullets, and numbered lists to make your content easier to read.
- Make it easy for blog visitors to subscribe to your RSS feed.
- Promote your blog in your email signature and in any online profiles that require a bio.
- Invite readers to leave a comment, then respond and let them know you’re engaged
- Lastly, have fun with your blog. Your readers will recognize if it feels tedium. However, if you enjoy creating the content, it will shine through and have a significant impact on your success.